SMALL MAGIC BRAND IDENTITY, WEBSITE, & COLLATERAL
Small Magic believes children deserve the very best from the very beginning, which is why they’re developing innovative programs that combine cutting-edge technology with the deep involvement of parents and teachers to ensure our youngest children maximize their school readiness and economic mobility. We began working together in 2023 as they changed their name from Birmingham Talks to Small Magic in order to better reflect their expanding programs and reach. We gave them a bold new visual look that is joyful and playful, yet refined. Additionally, we created a complementary identity for their inaugural fundraising event, Storytime, which features a unique theme each year. Storytime – Chapter 2: Surprises raised over $75,000 in one evening, which will directly support early childhood literacy programs that are changing lives in Alabama.
CLIENT
Small Magic
SOLUTIONS
Brand Identity
Website Design
Social Media
Email Newsletter
Annual Report
Environmental Graphics
Storytime event photos by Cary Norton.
Selected Projects
Earth Species ProjectWebsite, Annual Report, Newsletter Template
Small MagicBrand Identity, Website, Print Collateral, Environmental Graphics
Coral Reef AllianceBrand Identity, Website, Print Collateral
Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage
Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics
Curtis SchoolBrand Identity, Website, and Admissions Campaign
Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website
Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics
Forever Forest CampaignCampaign Identity, Print Collateral
LogosBrand Identity, Logo Design
Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation
Mission MindedBrand Identity, Print Collateral, Website Design
California State Parks FoundationBrand Identity, Print Collateral
San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography
UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics
Zero FoodprintWebsite Design
World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics
Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design
Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design
San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh
FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics
UC Berkeley Haas School Annual ReportPrint Collateral, Web Design
NikeProduct Launch, Retail Display, Environmental Graphics
GoogleIllustration, Print Collateral, Web Design
© 2026 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics