intellect + imagination

intellect + imagination


San Francisco Day School is an independent elementary school located in the heart of San Francisco. "SF Day", as their community members affectionately call them, provide their students with the highest level of academic and creative excellence, earning them a highly regarded reputation with a best-practices approach to teaching and learning. Working with Mission Minded, we brought their brand to life with a new visual identity, website design, printed collateral and campaigns that truly reflects who they are as an institution by intertwining intellect + imagination in every piece. Our Enrollment Package, Fundraising Appeal, and People Photography were all recognized with silver medals by the InspirED School Marketers 2018 Brilliance Awards, the only international competition that exclusively recognizes excellence in private and independent school marketing and communications. 


San Francisco Day School,
in collaboration with Mission Minded


Brand Identity
Brand Book
Website Design
Print Collateral
Admissions Campaign
Capital Campaign

San Francisco Day School Old Logo


San Francisco Day School New Logo


San Francisco Day School New Logo Diagram
San Francisco Day School Brand Book Cover
San Francisco Day School Brand Book Spreads - Table of Contents
San Francisco Day School Brand Book Spreads - Chapter 1
San Francisco Day School Brand Book Spreads - Logo
San Francisco Day School Brand Book Spreads - Graphic Elements
San Francisco Day School Illustration by Brian Herrick

Illustration by Brian Herrick. Art Direction by Todd Schulte.

San Francisco Day School Photo shoot

Photography by Leah Fasten. Art Direction by Todd Schulte.

San Francisco Day School Icon Combos

Icons illustrated by Denise Gallagher. Art Direction by Todd Schulte.

San Francisco Day School Button
San Francisco Day School Button
San Francisco Day School Button
SF Day Fundraiser die-cut
SF Day Fundraiser 1
SF Day Fundraiser 3
SF Day Fundraiser 2
SF Day Fundraiser 4
SF Day Admissions Materials Covers
SF Day Viewbook spread 1
SF Day Viewbook spread 2
SF Day Viewbook spread 3 (centerfold) with Activity Book insert
SF Day Viewbook spread 4
SFDay Viewbook spread 5
San Francisco Day School Website
San Francisco Day School Mobile Website

Selected Projects

Coral Reef AllianceBrand Identity, Website, Print Collateral

Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage

Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics

Curtis SchoolBrand Identity, Website, and Admissions Campaign

Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website

Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics

Forever Forest CampaignCampaign Identity, Print Collateral

LogosBrand Identity, Logo Design

Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation

Mission MindedBrand Identity, Print Collateral, Website Design

San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography

UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics

Zero FoodprintWebsite Design

California State Parks FoundationBrand Identity, Print Collateral

World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics

Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design

Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design

San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh

Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design

FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics

Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design

UC Berkeley Haas School Annual ReportPrint Collateral, Web Design

NikeProduct Launch, Retail Display, Environmental Graphics

GoogleIllustration, Print Collateral, Web Design

© 2024 Todd Schulte Design  |  Brand Identity, UX/UI & Web Design, Print & Environmental Graphics