San Francisco Day School is an independent elementary school located in the heart of San Francisco. "SF Day", as their community members affectionately call them, provide their students with the highest level of academic and creative excellence, earning them a highly regarded reputation with a best-practices approach to teaching and learning. Working with Mission Minded, we brought their brand to life with a new visual identity, website design, printed collateral and campaigns that truly reflects who they are as an institution by intertwining intellect + imagination in every piece. Our Enrollment Package, Fundraising Appeal, and People Photography were all recognized with silver medals by the InspirED School Marketers 2018 Brilliance Awards, the only international competition that exclusively recognizes excellence in private and independent school marketing and communications.
San Francisco Day School,
in collaboration with Mission Minded
Illustration by Brian Herrick. Art Direction by Todd Schulte.
Photography by Leah Fasten. Art Direction by Todd Schulte.
Icons illustrated by Denise Gallagher. Art Direction by Todd Schulte.
Coral Reef AllianceBrand Identity, Website, Print Collateral
Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage
Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics
Curtis SchoolBrand Identity, Website, and Admissions Campaign
Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website
Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics
Forever Forest CampaignCampaign Identity, Print Collateral
LogosBrand Identity, Logo Design
Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation
Mission MindedBrand Identity, Print Collateral, Website Design
San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography
UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics
Zero FoodprintWebsite Design
California State Parks FoundationBrand Identity, Print Collateral
World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics
Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design
Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design
San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh
Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design
FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics
Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design
UC Berkeley Haas School Annual ReportPrint Collateral, Web Design
NikeProduct Launch, Retail Display, Environmental Graphics
GoogleIllustration, Print Collateral, Web Design
© 2022 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics