Mission Minded is a nationally-recognized leader in nonprofit branding who works with some of the country’s most respected organizations. From design and strategy to writing and digital, Mission Minded’s work is superlative, yet after 16 years in business they found an opportunity to do for themselves what we they do on behalf of their clients: update their visual identity in a way that best reflects the leading organization they have become. As a frequent collaborator with the organization, they asked me to lead the design of their refreshed identity working closely with their internal team. The resulting brand improves upon all elements of their visual identity: logotype and tagline lockup, avatar and logo animation concept, typography, color palette, website and print collateral design—including business cards, keynote presentation templates, proposal format, client deliverables, and marketing guides. The result is a unique yet consistent and artful set of brand elements that reflect the organization Mission Minded is today.
Mission Minded
Brand Identity
Print Collateral
Website Design
Digital Templates
Logo Animation Concept
Selected Projects
Coral Reef AllianceBrand Identity, Website, Print Collateral
Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage
Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics
Curtis SchoolBrand Identity, Website, and Admissions Campaign
Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website
Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics
Forever Forest CampaignCampaign Identity, Print Collateral
LogosBrand Identity, Logo Design
Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation
Mission MindedBrand Identity, Print Collateral, Website Design
San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography
UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics
Zero FoodprintWebsite Design
California State Parks FoundationBrand Identity, Print Collateral
World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics
Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design
Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design
San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh
Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design
FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics
Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design
UC Berkeley Haas School Annual ReportPrint Collateral, Web Design
NikeProduct Launch, Retail Display, Environmental Graphics
GoogleIllustration, Print Collateral, Web Design
© 2023 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics