Mission Minded is a nationally-recognized leader in nonprofit branding who works with some of the country’s most respected organizations. From design and strategy to writing and digital, Mission Minded’s work is superlative, yet after 16 years in business they found an opportunity to do for themselves what we they do on behalf of their clients: update their visual identity in a way that best reflects the leading organization they have become. As a frequent collaborator with the organization, they asked me to lead the design of their refreshed identity working closely with their internal team. The resulting brand improves upon all elements of their visual identity: logotype and tagline lockup, avatar and logo animation concept, typography, color palette, website and print collateral design—including business cards, keynote presentation templates, proposal format, client deliverables, and marketing guides. The result is a unique yet consistent and artful set of brand elements that reflect the organization Mission Minded is today.
Logo Animation Concept
© 2019 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics