BRAND STRATEGY & IDENTITY
Since 2007, Mindful Schools has been training educators to bring mindfulness into the classroom. In that time they have impacted over 1.5 million students around the world. We partnered with The Next Us to articulate Mindful Schools’ brand strategy and approach to website design. We collaboratively defined their brand positioning, audience segmentation, and product offerings through a series of group work sessions. With that foundation established, we then built their new brand identity. We visualized each of their brand attributes with mood boards, designed their new logo, and art directed a photo shoot of their work in action. Concurrently, we refined the user experience online and designed their website to provide the tools needed to effectively carry out their work.
CLIENT
Mindful Schools
SOLUTIONS
Brand Strategy
Brand Identity
User Experience Design
Website Design
Selected Projects
Coral Reef AllianceBrand Identity, Website, Print Collateral
Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage
Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics
Curtis SchoolBrand Identity, Website, and Admissions Campaign
Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website
Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics
Forever Forest CampaignCampaign Identity, Print Collateral
LogosBrand Identity, Logo Design
Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation
Mission MindedBrand Identity, Print Collateral, Website Design
San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography
UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics
Zero FoodprintWebsite Design
California State Parks FoundationBrand Identity, Print Collateral
World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics
Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design
Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design
San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh
Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design
FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics
Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design
UC Berkeley Haas School Annual ReportPrint Collateral, Web Design
NikeProduct Launch, Retail Display, Environmental Graphics
GoogleIllustration, Print Collateral, Web Design
© 2022 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics