bringing mindfulness
to education

bringing mindfulness
to education


Since 2007, Mindful Schools has been training educators to bring mindfulness into the classroom. In that time they have impacted over 1.5 million students around the world. We partnered with The Next Us to articulate Mindful Schools’ brand strategy and approach to website design. We collaboratively defined their brand positioning, audience segmentation, and product offerings through a series of group work sessions. With that foundation established, we then built their new brand identity. We visualized each of their brand attributes with mood boards, designed their new logo, and art directed a photo shoot of their work in action. Concurrently, we refined the user experience online and designed their website to provide the tools needed to effectively carry out their work.


Mindful Schools


Brand Strategy
Brand Identity
User Experience Design
Website Design

MindfulSchools Logo Pure Stacked
Mindful Schools User Experience Design
MindfulSchools Logo Centered
Mindful Schools Website Concept
Mindful Schools Website Concept
MindfulSchools Logo Stacked Inline
Mindful Schools Stats

Selected Projects

Coral Reef AllianceBrand Identity, Website, Print Collateral

Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage

Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics

Curtis SchoolBrand Identity, Website, and Admissions Campaign

Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website

Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics

Forever Forest CampaignCampaign Identity, Print Collateral

LogosBrand Identity, Logo Design

Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation

Mission MindedBrand Identity, Print Collateral, Website Design

San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography

UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics

Zero FoodprintWebsite Design

California State Parks FoundationBrand Identity, Print Collateral

World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics

Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design

Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design

San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh

Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design

FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics

Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design

UC Berkeley Haas School Annual ReportPrint Collateral, Web Design

NikeProduct Launch, Retail Display, Environmental Graphics

GoogleIllustration, Print Collateral, Web Design

© 2024 Todd Schulte Design  |  Brand Identity, UX/UI & Web Design, Print & Environmental Graphics