The Haas School of Business at the University of California Berkeley hosts their annual Reunion Weekend and Alumni Conference every Spring. In 2017, they asked us to update their marketing materials (invitations, postcards, social media graphics, web and email banners) and event materials (conference program and map) with a sleek, modern look and feel that focuses on images of people and experiences on campus. We came up with a campaign design that uses bright eye-catching colors and a forward/backward arrow motif, which references the idea of looking back in time while making forward progress. For 2019, we replaced the printed conference program booklet with an app for great accessibility, portability, and a reduced environmental impact. We also added "Haaspitality" pull-up banners for use at this and other events. The visual approach has been well received by university students, alumni, and faculty, and continues to be used today.
The Haas School of Business at the University of California Berkeley hosts their annual Reunion Weekend and Alumni Conference every Spring. In 2017, they asked us to update their marketing materials (invitations, postcards, social media graphics, web and email banners) and event materials (conference program and map) with a sleek, modern look and feel that focuses on images of people and experiences on campus. We came up with a campaign design that uses bright eye-catching colors and a forward/backward arrow motif, which references the idea of looking back in time while making forward progress. The approach was less formal and more fun than previous years', and well received by university alumni, students, and faculty. In fact, we continue to use this overarching concept today. For 2019, we replaced the printed conference program booklet with a mobile app for greater accessibility, portability, and a reduced environmental impact. We also added "Haaspitality" pull-up banners for use at this and other events.
UC Berkeley, Haas School of Business
Campaign Identity
Print Collateral
Web Graphics
App Graphics
Social Media Images
Selected Projects
Coral Reef AllianceBrand Identity, Website, Print Collateral
Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage
Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics
Curtis SchoolBrand Identity, Website, and Admissions Campaign
Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website
Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics
Forever Forest CampaignCampaign Identity, Print Collateral
LogosBrand Identity, Logo Design
Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation
Mission MindedBrand Identity, Print Collateral, Website Design
San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography
UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics
Zero FoodprintWebsite Design
California State Parks FoundationBrand Identity, Print Collateral
World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics
Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design
Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design
San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh
Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design
FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics
Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design
UC Berkeley Haas School Annual ReportPrint Collateral, Web Design
NikeProduct Launch, Retail Display, Environmental Graphics
GoogleIllustration, Print Collateral, Web Design
© 2023 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics