Haas School of Business helps foster leaders who champion bold ideas, challenge the status quo, and make a significant impact in the world. In 2012, the Haas Alumni Relations team invited us to help re-envision their annual report. Working closely with the Haas team, we helped conceive a new format—a hybrid print and digital system. Bold, striking, and innovative, the system echoes the defining principles of the school itself. The concept has thrived as we continue to use the same format with updated visuals each year.
UC Berkeley, Haas School of Business
Print Collateral
Web Design
Selected Projects
Curtis SchoolBrand Identity, Website, and Admissions Campaign
Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website
Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage
Forever Forest CampaignCampaign Identity, Print Collateral
Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation
One WordVisual Identity
Mission MindedBrand Identity, Print Collateral, Website Design
San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography
UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics
Zero FoodprintWebsite Design
Nature PracticeVisual Identity, Web Design, Film Titles
California State Parks FoundationBrand Identity, Print Collateral
World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics
Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design
GoogleIllustration, Print Collateral, Web Design
NikeProduct Launch, Retail Display, Environmental Graphics
Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design
San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh
LogosBrand Identity, Logo Design
Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design
FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics
NewCoVisual Identity, Website Design, Social Media Marketing
UC Berkeley Haas School Annual ReportPrint Collateral, Web Design
Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design
© 2019 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics