For 50 years, CYC has provided the diverse youth of San Francisco a sense of belonging and vital tools and experiences to succeed in life. Each year they serve over 8,000 low-income, high-need, and at-risk Asian Pacific American, Latino and African American youth with academic and college counseling, job placement and employment training, substance abuse and violence prevention education, crisis intervention and mediation, leadership development, and computer training. Working with brand strategist The Next Us, we started our work with CYC by redesigning their brand identity and website, and building a collateral system to support the work they do. We've since continued our relationship by art directing a multi-day/location photo shoot to build a photo library that we've used in their 50th Anniversary campaign, annual report, signage for new and existing locations, along with various items used at events and festivals.

For 50 years, CYC has provided the diverse youth of San Francisco a sense of belonging and vital tools and experiences to succeed in life. Each year they serve over 8,000 low-income, high-need, and at-risk Asian Pacific American, Latino and African American youth with academic and college counseling, job placement and employment training, substance abuse and violence prevention education, crisis intervention and mediation, leadership development, and computer training. Working with brand strategist The Next Us, we started our work with CYC by redesigning their brand identity and website, and building a collateral system to support the work they do. We've since continued our relationship by art directing a multi-day/location photo shoot to build a photo library that we've used in their 50th Anniversary campaign, Annual Report, signage for new and existing locations, along with various items used at events and festivals.