For 50 years, CYC has provided the diverse youth of San Francisco a sense of belonging and vital tools and experiences to succeed in life. Each year they serve over 8,000 low-income, high-need, and at-risk Asian Pacific American, Latino and African American youth with academic and college counseling, job placement and employment training, substance abuse and violence prevention education, crisis intervention and mediation, leadership development, and computer training. Working with brand strategist The Next Us, we started our work with CYC by redesigning their brand identity and website, and building a collateral system to support the work they do. We've since continued our relationship by art directing a multi-day/location photo shoot to build a photo library that we've used in their 50th Anniversary campaign, annual report, signage for new and existing locations, along with various items used at events and festivals.
For 50 years, CYC has provided the diverse youth of San Francisco a sense of belonging and vital tools and experiences to succeed in life. Each year they serve over 8,000 low-income, high-need, and at-risk Asian Pacific American, Latino and African American youth with academic and college counseling, job placement and employment training, substance abuse and violence prevention education, crisis intervention and mediation, leadership development, and computer training. Working with brand strategist The Next Us, we started our work with CYC by redesigning their brand identity and website, and building a collateral system to support the work they do. We've since continued our relationship by art directing a multi-day/location photo shoot to build a photo library that we've used in their 50th Anniversary campaign, Annual Report, signage for new and existing locations, along with various items used at events and festivals.
Community Youth Center
in collaboration with The Next Us
Brand Identity
Website
Newsletter
Print Collateral
Anniversary Campaign
Signage
before
after
Photography by Bill Reitzel. Art Direction by Todd Schulte.
Photos by Jacky at CYC
Illustration by Eddie Ahn
Selected Projects
Coral Reef AllianceBrand Identity, Website, Print Collateral
Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage
Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics
Curtis SchoolBrand Identity, Website, and Admissions Campaign
Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website
Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics
Forever Forest CampaignCampaign Identity, Print Collateral
LogosBrand Identity, Logo Design
Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation
Mission MindedBrand Identity, Print Collateral, Website Design
San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography
UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics
Zero FoodprintWebsite Design
California State Parks FoundationBrand Identity, Print Collateral
World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics
Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design
Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design
San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh
Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design
FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics
Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design
UC Berkeley Haas School Annual ReportPrint Collateral, Web Design
NikeProduct Launch, Retail Display, Environmental Graphics
GoogleIllustration, Print Collateral, Web Design
© 2022 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics