providing pathways to success for diverse youth

providing pathways to success for diverse youth

COMMUNITY YOUTH CENTER OF SAN FRANCISCO
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For 50 years, CYC has provided the diverse youth of San Francisco a sense of belonging and vital tools and experiences to succeed in life. Each year they serve over 8,000 low-income, high-need, and at-risk Asian Pacific American, Latino and African American youth with academic and college counseling, job placement and employment training, substance abuse and violence prevention education, crisis intervention and mediation, leadership development, and computer training. Working with brand strategist The Next Us, we started our work with CYC by redesigning their brand identity and website, and building a collateral system to support the work they do. We've since continued our relationship by art directing a multi-day/location photo shoot to build a photo library that we've used in their 50th Anniversary campaign, annual report, signage for new and existing locations, along with various items used at events and festivals.

For 50 years, CYC has provided the diverse youth of San Francisco a sense of belonging and vital tools and experiences to succeed in life. Each year they serve over 8,000 low-income, high-need, and at-risk Asian Pacific American, Latino and African American youth with academic and college counseling, job placement and employment training, substance abuse and violence prevention education, crisis intervention and mediation, leadership development, and computer training. Working with brand strategist The Next Us, we started our work with CYC by redesigning their brand identity and website, and building a collateral system to support the work they do. We've since continued our relationship by art directing a multi-day/location photo shoot to build a photo library that we've used in their 50th Anniversary campaign, Annual Report, signage for new and existing locations, along with various items used at events and festivals. 

CLIENT

Community Youth Center
in collaboration with The Next Us

SOLUTIONS

Brand Identity
Website
Newsletter
Print Collateral
Anniversary Campaign
Signage

CYC logo on green background
cyc_logo_before

before

CYC logo new

after

CYC brand guidelines contents
transparent
CYC stationery
cyc-photos

Photography by Bill Reitzel. Art Direction by Todd Schulte.

CYC_RichmondHub_Facade
CYC_RichmondHub_First_Floor
CYC Richmond Community Center Groundbreaking Poster - Facade
CYC Richmond Community Center Groundbreaking Poster - Floorplan
cyc-map
CYC quote Thomas Li
CYC quote Susan Chez
CYC quote Luzy Govea
CYC website design
CYC website design mockup
CYC 52nd Annual Gala Logo Lockup
CYC 52nd Annual Gala Event Screens and Video
CYC 52nd Annual Gala Program Guide
CYC Chinese New Year parade
CYC Chinese New Year parade sign
CYC Chinese New Year T-shirt
CYC Chinese New Year flag

Photos by Jacky at CYC

CYC Canvas Tote Bag

Illustration by Eddie Ahn

CYC 50th Anniversary Canvas Tote Bag Front Illustration
CYC_2018-19_AnnualReport_Cover
CYC Annual Report Interior Spread 1
CYC Annual Report Interior Spread 2
CYC Annual Report Interior Spread 3
CYC Annual Report Interior Spread 4
CYC Annual Report Interior Spread 5
Testimonial - Mark Gibson

Selected Projects

Coral Reef AllianceBrand Identity, Website, Print Collateral

Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage

Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics

Curtis SchoolBrand Identity, Website, and Admissions Campaign

Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website

Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics

Forever Forest CampaignCampaign Identity, Print Collateral

LogosBrand Identity, Logo Design

Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation

Mission MindedBrand Identity, Print Collateral, Website Design

San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography

UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics

Zero FoodprintWebsite Design

California State Parks FoundationBrand Identity, Print Collateral

World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics

Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design

Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design

San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh

Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design

FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics

Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design

UC Berkeley Haas School Annual ReportPrint Collateral, Web Design

NikeProduct Launch, Retail Display, Environmental Graphics

GoogleIllustration, Print Collateral, Web Design

© 2022 Todd Schulte Design  |  Brand Identity, UX/UI & Web Design, Print & Environmental Graphics