providing pathways to success for diverse youth

providing pathways to success for diverse youth

COMMUNITY YOUTH CENTER OF SAN FRANCISCO
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For 50 years, CYC has provided the diverse youth of San Francisco a sense of belonging and vital tools and experiences to succeed in life. Each year they serve over 8,000 low-income, high-need, and at-risk Asian Pacific American, Latino and African American youth with academic and college counseling, job placement and employment training, substance abuse and violence prevention education, crisis intervention and mediation, leadership development, and computer training. Working with brand strategist The Next Us, we started our work with CYC by redesigning their brand identity and website, and building a collateral system to support the work they do. We've since continued our relationship by art directing a multi-day/location photo shoot to build a photo library that we've used in their 50th Anniversary campaign, annual report, signage for new and existing locations, along with various items used at events and festivals.

For 50 years, CYC has provided the diverse youth of San Francisco a sense of belonging and vital tools and experiences to succeed in life. Each year they serve over 8,000 low-income, high-need, and at-risk Asian Pacific American, Latino and African American youth with academic and college counseling, job placement and employment training, substance abuse and violence prevention education, crisis intervention and mediation, leadership development, and computer training. Working with brand strategist The Next Us, we started our work with CYC by redesigning their brand identity and website, and building a collateral system to support the work they do. We've since continued our relationship by art directing a multi-day/location photo shoot to build a photo library that we've used in their 50th Anniversary campaign, Annual Report, signage for new and existing locations, along with various items used at events and festivals. 

CLIENT

Community Youth Center
in collaboration with The Next Us

SOLUTIONS

Brand Identity
Website
Newsletter
Print Collateral
Anniversary Campaign
Signage

CYC logo on green background
cyc_logo_before

before

CYC logo new

after

CYC brand guidelines contents
transparent
CYC stationery
cyc-photos

Photography by Bill Reitzel. Art Direction by Todd Schulte.

cyc-new-building
cyc-map
CYC quote Thomas Li
CYC quote Susan Chez
CYC quote Luzy Govea
quote-john-yu
CYC website design
CYC website design mockup
cyc_50th_postcard
CYC 50th Anniversary Logo lockup
CYC Chinese New Year parade
CYC Chinese New Year parade sign
CYC Chinese New Year T-shirt
CYC Chinese New Year flag

Photos by Jacky at CYC

CYC Canvas Tote Bag
CYC_2018-19_AnnualReport_Cover

Annual report coming soon!

Selected Projects

Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage

Forever Forest CampaignCampaign Identity, Print Collateral

Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation

Nature PracticeVisual Identity, Web Design, Film Titles

California State Parks FoundationBrand Identity, Print Collateral

World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics

Mission MindedBrand Identity, Print Collateral, Website Design

UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics

One WordVisual Identity

San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography

Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design

GoogleIllustration, Print Collateral, Web Design

NikeProduct Launch, Retail Display, Environmental Graphics

Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design

San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh

LogosBrand Identity, Logo Design

Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design

FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics

NewCoVisual Identity, Website Design, Social Media Marketing

Terrain DataWeb Design & Development, Motion Graphics, Brand Identity Refresh

Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics

UC Berkeley Haas School Annual ReportPrint Collateral, Web Design

CommonwiseBrand Identity, Web Design, Infographics

Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design

© 2019 Todd Schulte Design  |  Brand Identity, UX/UI & Web Design, Print & Environmental Graphics