CURTIS SCHOOL BRAND IDENTITY, WEBSITE, & ADMISSIONS
At Curtis School, each lesson, outing, and experience begins with the child. Every stage of development is deeply understood and honored in a way that balances playfulness with academic rigor, which is why their students consistently excel and make their mark in lives they lead. For decades Curtis had relied upon their reputation as a prestigious school in the Los Angeles hills, though their visual identity did not reflect who they truly were. They wanted to showcase the joyful and approachable environment at Curtis with a refreshed brand identity. Working with Mission Minded we created a unique visual identity system including new logo, typography, color palette, supporting graphics, and photography recommendations. We designed stationery and presentation templates, radically updated their website, and created an expressive admissions campaign that captures the vibrancy of the school. The unique new look has set them apart from their peers while holding true to their core values. The viewbook was a 2020 Brilliance Award Winner from InspirED School Marketers, an international competition that recognizes excellence in private and independent school marketing and communications.
CLIENT
Curtis School, in collaboration
with Mission Minded
SOLUTIONS
Brand Identity
Print Collateral
Website Design
Admission Campaign
Selected Projects
Coral Reef AllianceBrand Identity, Website, Print Collateral
Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage
Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics
Curtis SchoolBrand Identity, Website, and Admissions Campaign
Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website
Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics
Forever Forest CampaignCampaign Identity, Print Collateral
LogosBrand Identity, Logo Design
Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation
Mission MindedBrand Identity, Print Collateral, Website Design
San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography
UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics
Zero FoodprintWebsite Design
California State Parks FoundationBrand Identity, Print Collateral
World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics
Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design
Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design
San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh
Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design
FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics
Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design
UC Berkeley Haas School Annual ReportPrint Collateral, Web Design
NikeProduct Launch, Retail Display, Environmental Graphics
GoogleIllustration, Print Collateral, Web Design
© 2023 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics