honoring the joy of
childhood development

honoring the joy of childhood development


At Curtis School, each lesson, outing, and experience begins with the child. Every stage of development is deeply understood and honored in a way that balances playfulness with academic rigor, which is why their students consistently excel and make their mark in lives they lead. For decades Curtis had relied upon their reputation as a prestigious school in the Los Angeles hills, though their visual identity did not reflect who they truly were. They wanted to showcase the joyful and approachable environment at Curtis with a refreshed brand identity. Working with Mission Minded we created a unique visual identity system including new logo, typography, color palette, supporting graphics, and photography recommendations. We designed stationery and presentation templates, radically updated their website, and created an expressive admissions campaign that captures the vibrancy of the school. The unique new look has set them apart from their peers while holding true to their core values. The viewbook was a 2020 Brilliance Award Winner from InspirED School Marketers, an international competition that recognizes excellence in private and independent school marketing and communications. 


Curtis School, in collaboration
with Mission Minded


Brand Identity
Print Collateral
Website Design
Admission Campaign

Curtis School Logo
Curtis School Color Palette and Typography
Curtis School Business Cards
Curtis School Letterhead
Curtis School Presentation Template Title Slide
Curtis School Presentation Template Breaker Slide
Curtis School Presentation Template Text Slide
Curtis School Presentation Template Breaker Slide
Curtis School Homepage
Curtis School Web Pages
Curtis School Admissions - Front Cover
Curtis School Admissions - Spread 1
Curtis School Admissions - Spread 2
Curtis School Admissions - Spread 3
Curtis School Admissions - Spread 4
Curtis School Admissions - Spread 5
Curtis School Admissions - Spread 7
Curtis School Admissions - Spread 8
Curtis School Admissions - Spread 9
Curtis School Admissions - Back Cover

Selected Projects

Coral Reef AllianceBrand Identity, Website, Print Collateral

Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage

Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics

Curtis SchoolBrand Identity, Website, and Admissions Campaign

Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website

Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics

Forever Forest CampaignCampaign Identity, Print Collateral

LogosBrand Identity, Logo Design

Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation

Mission MindedBrand Identity, Print Collateral, Website Design

San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography

UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics

Zero FoodprintWebsite Design

California State Parks FoundationBrand Identity, Print Collateral

World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics

Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design

Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design

San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh

Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design

FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics

Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design

UC Berkeley Haas School Annual ReportPrint Collateral, Web Design

NikeProduct Launch, Retail Display, Environmental Graphics

GoogleIllustration, Print Collateral, Web Design

© 2024 Todd Schulte Design  |  Brand Identity, UX/UI & Web Design, Print & Environmental Graphics