honoring the joy of
childhood development

honoring the joy of childhood development

CURTIS SCHOOL BRAND IDENTITY, WEBSITE, & ADMISSIONS
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At Curtis School, each lesson, outing, and experience begins with the child. Every stage of development is deeply understood and honored in a way that balances playfulness with academic rigor, which is why their students consistently excel and make their mark in lives they lead. For decades Curtis had relied upon their reputation as a prestigious school in the Los Angeles hills, though their visual identity did not reflect who they truly were. They wanted to showcase the joyful and approachable environment at Curtis with a refreshed brand identity. Working with Mission Minded we created a unique visual identity system including new logo, typography, color palette, supporting graphics, and photography recommendations. We designed stationery and presentation templates, radically updated their website, and created an expressive admissions campaign that captures the vibrancy of the school. The unexpected new look has set them apart from their peers while holding true to their core values.

CLIENT

Curtis School, in collaboration
with Mission Minded

SOLUTIONS

Brand Identity
Print Collateral
Website Design
Admission Campaign

Curtis School Logo
Curtis School Color Palette and Typography
Curtis School Business Cards
Curtis School Letterhead
Curtis School Presentation Template Title Slide
Curtis School Presentation Template Breaker Slide
Curtis School Presentation Template Text Slide
Curtis School Presentation Template Breaker Slide
Curtis School Homepage
Curtis School Web Pages
Curtis School Admissions Viewbook Cover

Admissions Campaign Viewbook coming soon!

Selected Projects

Curtis SchoolBrand Identity, Website, and Admissions Campaign

Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website

Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage

Forever Forest CampaignCampaign Identity, Print Collateral

Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation

One WordVisual Identity

Mission MindedBrand Identity, Print Collateral, Website Design

San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography

UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics

Zero FoodprintWebsite Design

Nature PracticeVisual Identity, Web Design, Film Titles

California State Parks FoundationBrand Identity, Print Collateral

World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics

Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design

GoogleIllustration, Print Collateral, Web Design

NikeProduct Launch, Retail Display, Environmental Graphics

Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design

San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh

LogosBrand Identity, Logo Design

Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design

FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics

NewCoVisual Identity, Website Design, Social Media Marketing

UC Berkeley Haas School Annual ReportPrint Collateral, Web Design

Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design

© 2019 Todd Schulte Design  |  Brand Identity, UX/UI & Web Design, Print & Environmental Graphics