championing california state parks

CALIFORNIA STATE PARKS FOUNDATION BRAND IDENTITY

California State Parks Foundation is an independent member-supported nonprofit that mobilizes a diverse network of Californians to be active champions for our state parks. Working with Mission Minded we refreshed their brand identity with a bold, powerful and modern approach that more closely reflects their brand values and personality while retaining the 50-year legacy. Every detail of the identity and collateral was considered, from the forward facing quail (California's state bird) that's breaking free from the circle surrounding it, to the angle of the new tagline, the bold colors of the Golden State, and the approachable yet commanding typography. All elements clearly present California State Parks Foundation as actively future-forward, with a proud legacy of mobilizing Californians with the tools, skills and resources to be passionate advocates for California’s state parks. Support your local parks and Champion Your California!

CLIENT

California State Parks Foundation
in collaboration with Mission Minded

SOLUTIONS

Brand Identity
Print Collateral

Color Palette

Typography

Photography Style

California State Parks Foundation Photography

Logo Anatomy

before

after

California State Parks Foundation Business Cards

California State Parks Foundation Poster Example

California State Parks Foundation Photo Example with Tagline

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