California State Parks Foundation is an independent member-supported nonprofit that mobilizes a diverse network of Californians to be active champions for our state parks. Working with Mission Minded we refreshed their brand identity with a bold, powerful and modern approach that more closely reflects their brand values and personality while retaining the 50-year legacy. Every detail of the identity and collateral was considered, from the forward facing quail (California's state bird) that's breaking free from the circle surrounding it, to the angle of the new tagline, the bold colors of the Golden State, and the approachable yet commanding typography. All elements clearly present California State Parks Foundation as actively future-forward, with a proud legacy of mobilizing Californians with the tools, skills and resources to be passionate advocates for California’s state parks. Support your local parks and Champion Your California!
California State Parks Foundation
in collaboration with Mission Minded
Brand Identity
Print Collateral
before
after
Selected Projects
Curtis SchoolBrand Identity, Website, and Admissions Campaign
Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website
Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage
Forever Forest CampaignCampaign Identity, Print Collateral
Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation
One WordVisual Identity
Mission MindedBrand Identity, Print Collateral, Website Design
San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography
UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics
Zero FoodprintWebsite Design
Nature PracticeVisual Identity, Web Design, Film Titles
California State Parks FoundationBrand Identity, Print Collateral
World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics
Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design
GoogleIllustration, Print Collateral, Web Design
NikeProduct Launch, Retail Display, Environmental Graphics
Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design
San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh
LogosBrand Identity, Logo Design
Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design
FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics
NewCoVisual Identity, Website Design, Social Media Marketing
UC Berkeley Haas School Annual ReportPrint Collateral, Web Design
Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design
© 2019 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics