saving the world’s
coral reefs


The Coral Reef Alliance (CORAL) is on a mission to save the world’s coral reefs. They work at local, regional, and global levels to keep coral reefs healthy, so they can adapt to climate change and survive for generations to come. We partnered together to overhaul their visual identity, website, and all the related collateral they use to do their work. We brought in more fluid, dynamic, and organic visuals, and expanded their color palette to reflect the diversity in coral reefs and the communities they operate in. As one of the largest global NGOs focused exclusively on protecting coral reefs, CORAL has used cutting-edge science and community engagement for nearly 30 years to reduce direct threats to reefs and to promote scalable and effective solutions for their protection. Please consider supporting this critical work at


Coral Reef Alliance


Brand Identity
Website Design
Social Media
Email Newsletter
Annual Report
Appeal Campaigns

Coral Reef Alliance Logo Vertical
Coral Reef Alliance - Social Media
CORAL Current Magazine Cover
CORAL Current Magazine Spread 1
CORAL Current Magazine Spread 2
CORAL Current Magazine Spread 3
Coral Reef Alliance - 2022 Calendar
Coral Reef Alliance - Reef Safe Travel Guide
Coral Reef Alliance - Reef Safe Travel Guide
Coral Reef Alliance - Reef Safe Travel Guide
Coral Reef Alliance - Reef Safe Travel Guide
Coral Reef Alliance - T-shirt and Tote Bag
Testimonial - Madhavi Colton PhD

Selected Projects

Coral Reef AllianceBrand Identity, Website, Print Collateral

Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage

Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics

Curtis SchoolBrand Identity, Website, and Admissions Campaign

Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website

Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics

Forever Forest CampaignCampaign Identity, Print Collateral

LogosBrand Identity, Logo Design

Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation

Mission MindedBrand Identity, Print Collateral, Website Design

San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography

UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics

Zero FoodprintWebsite Design

California State Parks FoundationBrand Identity, Print Collateral

World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics

Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design

Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design

San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh

Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design

FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics

Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design

UC Berkeley Haas School Annual ReportPrint Collateral, Web Design

NikeProduct Launch, Retail Display, Environmental Graphics

GoogleIllustration, Print Collateral, Web Design

© 2024 Todd Schulte Design  |  Brand Identity, UX/UI & Web Design, Print & Environmental Graphics