BLUE SHIELD OF CALIFORNIA FOUNDATION VISUAL IDENTITY
Blue Shield of California Foundation is considered one of the top health-focused foundations in California. As they evolve and expand their work, they wanted a new visual identity that reflects the ambitious, thoughtful, and authentic personality of their new brand. Together with strategic partner, Mission Minded, we developed a new visual identity that maintains the existing logo mark, but dramatically livens up their visual presence. We gave them a brand book with all the tools and guidelines needed to design printed and digital communications now and in the future. We applied the new design to stationery and presentation templates. Finally, to launch the foundation’s new brand and visual identity, we designed a website that showcases the rich resources available and inspires other funders, new partners, grantees and those in the field that Blue Shield of California Foundation seeks to serve and support.
CLIENT
Blue Shield of California Foundation,
in collaboration with Mission Minded
SOLUTIONS
Visual Identity
Brand Book
Stationery & Presentation Design
User Experience Design
Website Design
Selected Projects
Coral Reef AllianceBrand Identity, Website, Print Collateral
Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage
Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics
Curtis SchoolBrand Identity, Website, and Admissions Campaign
Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website
Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics
Forever Forest CampaignCampaign Identity, Print Collateral
LogosBrand Identity, Logo Design
Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation
Mission MindedBrand Identity, Print Collateral, Website Design
San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography
UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics
Zero FoodprintWebsite Design
California State Parks FoundationBrand Identity, Print Collateral
World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics
Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design
Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design
San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh
Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design
FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics
Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design
UC Berkeley Haas School Annual ReportPrint Collateral, Web Design
NikeProduct Launch, Retail Display, Environmental Graphics
GoogleIllustration, Print Collateral, Web Design
© 2023 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics