American Creed premiered in February 2018 and was one of the most widely carried PBS documentaries of the year. In it former Secretary of State Condoleezza Rice and Pulitzer Prize-winning historian David M. Kennedy came together from remarkably different backgrounds, life experiences, and points of view to explore the idea of a unifying American creed. Their inquiry frames the stories of a range of citizen-activists striving to realize their own visions of America’s promise across deep divides. Through visual identity and a range of distribution materials we helped Citizen Film begin a public engagement campaign including community conversations, classroom activities and local storytelling in cities and towns across the country—all designed to foster a bold national conversation about American ideals and identity. What could be more relevant given the times we are living in today? Learn more and watch the film at AmericanCreed.org.
Citizen Film
Visual Identity
Print Collateral
Packaging
Website Design
Condoleezza Rice and David M. Kennedy speaking on stage at the premier screening of American Creed. Photo by Patrick Beaudouin.
Selected Projects
Coral Reef AllianceBrand Identity, Website, Print Collateral
Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage
Vibrant PlanetBrand Identity, Website, Presentation, Motion Graphics
Curtis SchoolBrand Identity, Website, and Admissions Campaign
Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website
Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics
Forever Forest CampaignCampaign Identity, Print Collateral
LogosBrand Identity, Logo Design
Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation
Mission MindedBrand Identity, Print Collateral, Website Design
San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography
UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics
Zero FoodprintWebsite Design
California State Parks FoundationBrand Identity, Print Collateral
World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics
Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design
Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design
San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh
Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design
FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics
Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design
UC Berkeley Haas School Annual ReportPrint Collateral, Web Design
NikeProduct Launch, Retail Display, Environmental Graphics
GoogleIllustration, Print Collateral, Web Design
© 2023 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics