bridging the divide in a fractured nation

AMERICAN CREED FILM DISTRIBUTION MATERIALS

American Creed premiered in February 2018 and was one of the most widely carried PBS documentaries of the year. In it former Secretary of State Condoleezza Rice and Pulitzer Prize-winning historian David M. Kennedy came together from remarkably different backgrounds, life experiences, and points of view to explore the idea of a unifying American creed. Their inquiry frames the stories of a range of citizen-activists striving to realize their own visions of America’s promise across deep divides. Through visual identity and a range of distribution materials we helped Citizen Film begin a public engagement campaign including community conversations, classroom activities and local storytelling in cities and towns across the country—all designed to foster a bold national conversation about American ideals and identity. What could be more relevant given the times we are living in today? Learn more and watch the film at AmericanCreed.org.

CLIENT

Citizen Film

SOLUTIONS

Visual Identity
Print Collateral
Packaging
Website Design

American Creed Premiere Stage and Screen with Condoleezza Rice and David M. Kennedy

Condoleezza Rice and David M. Kennedy speaking on stage at the premier screening of American Creed. Photo by Patrick Beaudouin.

Selected Projects

Curtis SchoolBrand Identity, Website, and Admissions Campaign

Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website

Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage

Forever Forest CampaignCampaign Identity, Print Collateral

Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation

One WordVisual Identity

Mission MindedBrand Identity, Print Collateral, Website Design

San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography

UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics

Zero FoodprintWebsite Design

Nature PracticeVisual Identity, Web Design, Film Titles

California State Parks FoundationBrand Identity, Print Collateral

World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics

Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design

GoogleIllustration, Print Collateral, Web Design

NikeProduct Launch, Retail Display, Environmental Graphics

Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design

San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh

LogosBrand Identity, Logo Design

Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design

FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics

NewCoVisual Identity, Website Design, Social Media Marketing

UC Berkeley Haas School Annual ReportPrint Collateral, Web Design

Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design