American Creed premiered in February 2018 and was one of the most widely carried PBS documentaries of the year. In it former Secretary of State Condoleezza Rice and Pulitzer Prize-winning historian David M. Kennedy came together from remarkably different backgrounds, life experiences, and points of view to explore the idea of a unifying American creed. Their inquiry frames the stories of a range of citizen-activists striving to realize their own visions of America’s promise across deep divides. Through visual identity and a range of distribution materials we helped Citizen Film begin a public engagement campaign including community conversations, classroom activities and local storytelling in cities and towns across the country—all designed to foster a bold national conversation about American ideals and identity. What could be more relevant given the times we are living in today? Learn more and watch the film at AmericanCreed.org.
Citizen Film
Visual Identity
Print Collateral
Packaging
Website Design
Photo by Patrick Beaudouin
Selected Projects
Curtis SchoolBrand Identity, Website, and Admissions Campaign
Center for Humane TechnologyBrand Strategy, Visual Identity, User Experience Design, Website
Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage
Forever Forest CampaignCampaign Identity, Print Collateral
Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation
One WordVisual Identity
Mission MindedBrand Identity, Print Collateral, Website Design
San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography
UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics
Zero FoodprintWebsite Design
Nature PracticeVisual Identity, Web Design, Film Titles
California State Parks FoundationBrand Identity, Print Collateral
World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics
Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design
GoogleIllustration, Print Collateral, Web Design
NikeProduct Launch, Retail Display, Environmental Graphics
Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design
San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh
LogosBrand Identity, Logo Design
Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design
FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics
NewCoVisual Identity, Website Design, Social Media Marketing
UC Berkeley Haas School Annual ReportPrint Collateral, Web Design
Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design
© 2019 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics