intertwining
intellect + imagination

intertwining
intellect + imagination

SAN FRANCISCO DAY SCHOOL BRAND IDENTITY
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San Francisco Day School is an independent elementary school located in the heart of San Francisco. "SF Day", as their community members affectionately call them, provide their students with the highest level of academic and creative excellence, earning them a highly regarded reputation with a best-practices approach to teaching and learning. Working with Mission Minded, we brought their brand to life with a new visual identity, website design, printed collateral and campaigns that truly reflects who they are as an institution by intertwining intellect + imagination in every piece. Our Enrollment Package, Fundraising Appeal, and People Photography were all recognized with silver medals by the InspirED School Marketers 2018 Brilliance Awards, the only international competition that exclusively recognizes excellence in private and independent school marketing and communications. 

CLIENT

San Francisco Day School,
in collaboration with Mission Minded

SOLUTIONS

Brand Identity
Brand Book
Website Design
Print Collateral
Admissions Campaign
Capital Campaign
Illustration
Photography

San Francisco Day School Old Logo

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San Francisco Day School New Logo

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San Francisco Day School New Logo Diagram
San Francisco Day School Brand Book Cover
San Francisco Day School Brand Book Spreads - Table of Contents
San Francisco Day School Brand Book Spreads - Chapter 1
San Francisco Day School Brand Book Spreads - Logo
San Francisco Day School Brand Book Spreads - Graphic Elements
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Illustration by Brian Herrick. Art Direction by Todd Schulte.

San Francisco Day School Photo shoot

Photography by Leah Faston. Art Direction by Todd Schulte.

San Francisco Day School Icon Combos

Icons illustrated by Denise Gallagher. Art Direction by Todd Schulte.

San Francisco Day School Button
San Francisco Day School Button
San Francisco Day School Button
SF Day Fundraiser die-cut
SF Day Fundraiser 1
SF Day Fundraiser 3
SF Day Fundraiser 2
SF Day Fundraiser 4
SF Day Admissions Materials Covers
SF Day Viewbook spread 1
SF Day Viewbook spread 2
SF Day Viewbook spread 3 (centerfold) with Activity Book insert
SF Day Viewbook spread 4
SFDay Viewbook spread 5
San Francisco Day School Website
San Francisco Day School Mobile Website
SELECTED PROJECTS

© 2019 Todd Schulte Design  |  Brand Identity, UX/UI & Web Design, Print & Environmental Graphics