The Oakland Museum of California (OMCA) has been pushing boundaries, expanding minds and altering world views since they opened nearly 50 years ago. Their unique interdisciplinary focus on art, history, and natural sciences was ground breaking then, as is the award winning programing they routinely curate today. OMCA continues to expand it's footprint and the positive impact they're making in the community. Partnering with Mission Minded, we developed a capital and endowment campaign that strategically communicates their case for support to spur giving from new and varying types of donors. The result is the All In! campaign—a dynamic and flexible visual identity that grabs attention and is easily applied to a variety of campaign communication tools. The campaign brochure tells a powerful story that sparks an emotional connection with the reader and invites them to go All In!
Oakland Museum of Art,
in collaboration with Mission Minded
© 2019 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics