Mission Minded is a nationally-recognized leader in nonprofit branding working with some of the country’s most respected organizations. From design to strategy, to writing to digital, Mission Minded’s work is superlative, yet after 16 years in business they found an opportunity to do for themselves what we they do on behalf of their clients; that is, update their visual identity to best reflect the leading organization they have become. As a frequent collaborator with the organization, they asked me to lead the redesign of their visual identity working closely with their internal team.
The resulting brand improves upon all elements of their visual identity: logo + tagline treatment, avatar & logo animation concept, typography, color palette, website and print collateral design—including business cards, keynote presentation template, proposal format, client deliverables, and marketing guides. The result is a set of unique, consistent, and artful set of brand elements that reflect the powerhouse organization Mission Minded is today.
Logo Animation Concept
© 2018 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics