reuniting & engaging bright minds

reuniting & engaging bright minds

reuniting & engaging bright minds

HAAS REUNION WEEKEND & ALUMNI CONFERENCE CAMPAIGN
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The Haas School of Business at the University of California Berkeley hosts their annual Reunion Weekend and Alumni Conference every Spring. In 2017, they asked us to update their marketing materials (invitations, postcards, social media graphics, web and email banners) and event materials (conference program and map) with a sleek, modern look and feel that focuses on images of people and experiences on campus. We came up with a campaign design that uses bright eye-catching colors and a forward/backward arrow motif, which references the idea of looking back in time while making forward progress. For 2019, we replaced the printed conference program booklet with an app for great accessibility, portability, and a reduced environmental impact. We also added "Haaspitality" pull-up banners for use at this and other events. The visual approach has been well received by university students, alumni, and faculty, and continues to be used today.

The Haas School of Business at the University of California Berkeley hosts their annual Reunion Weekend and Alumni Conference every Spring. In 2017, they asked us to update their marketing materials (invitations, postcards, social media graphics, web and email banners) and event materials (conference program and map) with a sleek, modern look and feel that focuses on images of people and experiences on campus. We came up with a campaign design that uses bright eye-catching colors and a forward/backward arrow motif, which references the idea of looking back in time while making forward progress. The approach was less formal and more fun than previous years', and well received by university alumni, students, and faculty. In fact, we continue to use this overarching concept today. For 2019, we replaced the printed conference program booklet with a mobile app for greater accessibility, portability, and a reduced environmental impact. We also added "Haaspitality" pull-up banners for use at this and other events. 

CLIENT

UC Berkeley, Haas School of Business

SOLUTIONS

Campaign Identity
Print Collateral
Web Graphics
App Graphics
Social Media Images

UC Berkeley Haas School of Business Reunion Weekend 2019 Logotype
UC Berkeley Haas School of Business Reunion Weekend 2019 Class Years
UC Berkeley Haas School of Busines Reunion Weekend Invitation
UC Berkeley Haas School of Business Reunion Weekend & Alumni Conference - Digital App Splash Screen
UC Berkeley Haas School of Business Reunion Weekend & Alumni Conference Map
UC Berkeley Haas School Reunion Weekend Ad
UC Berkeley Haas School Reunion Weekend Email Banner
UC Berkeley Haas School Reunion Weekend & Alumni Conference Web Banner
UC Berkeley Haas School of Business Alumni Conference 2019 Logotype
UC Berkeley Haas School Alumni Conference Ad
UC Berkeley Haas School Alumni Email Banner
UC Berkeley Haas School of Business Pull-up Banner
UC Berkeley Haas School of Business Pull-up Banner
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Selected Projects

Community Youth Center of San FranciscoBrand Identity, Website Design, Print Collateral, Photography, Annual Report, 50th Anniversary Campaign, Signage

Forever Forest CampaignCampaign Identity, Print Collateral

Dolby LabsWebsite, App, Presentations, Environmental Graphics, Digital Invitation

Nature PracticeVisual Identity, Web Design, Film Titles

California State Parks FoundationBrand Identity, Print Collateral

World Conference of Science JournalistsBrand Identity, Web Design, Print Collateral, Environmental Graphics

Mission MindedBrand Identity, Print Collateral, Website Design

UC Berkeley Haas School Alumni ConferenceEvent Identity, Print Collateral, Web and Social Media Graphics

One WordVisual Identity

San Francisco Day SchoolBrand Identity, Website Design, Print Collateral, Illustration, Photography

Oakland Museum of CaliforniaCampaign Identity, Print Collateral, Presentation Design

GoogleIllustration, Print Collateral, Web Design

NikeProduct Launch, Retail Display, Environmental Graphics

Blue Shield of California FoundationVisual Identity, Stationery, Brand Book, Website Design

San Francisco AIDS FoundationPrint Collateral, Visual Identity Refresh

LogosBrand Identity, Logo Design

Mindful SchoolsBrand Strategy, Brand Identity, User Experience Design

FacebookEvent Identity, Print Collateral, Infographics, Environmental Graphics

NewCoVisual Identity, Website Design, Social Media Marketing

Terrain DataWeb Design & Development, Motion Graphics, Brand Identity Refresh

Micro-DocumentariesBrand Identity, Web Design & Development, Print Collateral, Film Titles, Presentations, Infographics

UC Berkeley Haas School Annual ReportPrint Collateral, Web Design

CommonwiseBrand Identity, Web Design, Infographics

Citizen Film - American CreedVisual Identity, Print Collateral, Packaging, & Web Design

© 2019 Todd Schulte Design  |  Brand Identity, UX/UI & Web Design, Print & Environmental Graphics