reuniting & engaging bright minds

reuniting & engaging bright minds

reuniting & engaging bright minds

HAAS REUNION WEEKEND & ALUMNI CONFERENCE CAMPAIGN
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The Haas School of Business at the University of California Berkeley hosts their annual Berkeley-Haas Reunion Weekend and Alumni Conference every Spring. For 2018, they wanted to update their marketing materials (invitations, postcards, social media graphics, web and email banners) and event materials (conference program and map) with a sleek, modern look and feel that focuses on images of people and experiences on campus. We came up with a campaign design that uses bright eye-catching colors and a forward/backward arrow motif, which references the idea of looking back in time while making forward progress, as evidenced in their expanding campus and newly constructed Chou Hall. The approach was less formal and more fun than previous years', and well received by university alumni, students, and faculty.

The Haas School of Business at the University of California Berkeley hosts their annual Berkeley-Haas Reunion Weekend and Alumni Conference every Spring. For 2018, they wanted to update their marketing materials (invitations, postcards, social media graphics, web and email banners) and event materials (conference program and map)with a sleek, modern look and feel that focuses on images of people and experiences on campus. We came up with a campaign design that uses bright eye-catching colors and a forward/backward arrow motif, which references the idea of looking back in time while making forward progress, as evidenced in their expanding campus and newly constructed Chou Hall. The approach was less formal and more fun than previous years', and well received by university alumni, students, and faculty.

CLIENT

UC Berkeley, Haas School of Business

SOLUTIONS

Campaign Identity
Print Collateral
Web Graphics
Social Media Images

Haas School Reunion Weekend Save-the-date Postcard
Haas School Reunion Weekend Logotype
Haas School Reunion Weekend Class Years
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Haas School Reunion Weekend Invitation
Haas School Reunion Weekend Social Media Graphic
Haas School Reunion Weekend Social Media Graphic
Haas School Alumni Conference Program
Haas School Alumni Conference Program
Haas School Alumni Conference Program
Haas School Alumni Conference Logotype
Haas School Alumni Conference Social Media Graphic
Haas School Alumni Conference Social Media Graphic
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SELECTED PROJECTS

© 2018 Todd Schulte Design  |  Brand Identity, UX/UI & Web Design, Print & Environmental Graphics