Blue Shield of California Foundation is considered one of the top health-focused foundations in California. As they evolve and expand their work, they wanted a new visual identity that reflects the ambitious, thoughtful, and authentic personality of their new brand. Together with strategic partner, Mission Minded, we developed a new visual identity that maintains the existing logo mark, but dramatically livens up their visual presence. We gave them a brand book with all the tools and guidelines needed to design printed and digital communications now and in the future. We applied the new design to stationery and presentation templates. Finally, to launch the foundation’s new brand and visual identity, we designed a website that showcases the rich resources available and inspires other funders, new partners, grantees and those in the field that Blue Shield of California Foundation seeks to serve and support.
Blue Shield of California Foundation,
in collaboration with Mission Minded
Stationery & Presentation Design
User Experience Design
© 2019 Todd Schulte Design | Brand Identity, UX/UI & Web Design, Print & Environmental Graphics