strengthening a foundation to make a greater impact

strengthening a foundation to make a greater impact

strengthening a foundation to make a greater impact

BLUE SHIELD OF CALIFORNIA FOUNDATION VISUAL IDENTITY
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Blue Shield of California Foundation is considered one of the top health-focused foundations in California. As they evolve and expand their work, they wanted a new visual identity that reflects the ambitious, thoughtful, and authentic personality of their new brand. Together with strategic partner, Mission Minded, we developed a new visual identity that maintains the existing logo mark, but dramatically livens up their visual presence. We gave them a brand book with all the tools and guidelines needed to design printed and digital communications now and in the future. We applied the new design to stationery and presentation templates. Finally, to launch the foundation’s new brand and visual identity, we designed a website that showcases the rich resources available and inspires other funders, new partners, grantees and those in the field that Blue Shield of California Foundation seeks to serve and support.

CLIENT

Blue Shield of California Foundation,
in collaboration with Mission Minded

SOLUTIONS

Visual Identity
Brand Book
Stationery & Presentation Design
User Experience Design
Website Design

Integrity Partnership Possibility Equity Dignity
Blue Shield of California Foundation Booklet Cover 1
Blue Shield of California Foundation Booklet Cover 3
BSCF_photography
Blue Shield of California Foundation Stationery
Blue Shield of California Foundation Presentation Template
Blue Shield of California Foundation Brand Book Cover
Blue Shield of California Foundation Brand Book Chapter Break
Blue Shield of California Foundation Brand Book Brand Personality
Blue Shield of California Foundation Brand Book Brand Promise
Blue Shield of California Foundation Brand Book Iconography Banners Squares
Blue Shield of California Foundation Responsive Website Design
Blue Shield of California Foundation Wireframes UX
Blue Shield of California Foundation Website Design Homepage Desktop Tablet Mobile
Blue Shield of California Foundation Website Design About Page
Blue Shield of California Foundation Web Design iPadPro
SELECTED PROJECTS

© 2018 Todd Schulte Design  |  Brand Identity, UX/UI & Web Design, Print & Environmental Graphics